The right ingredients for China

Article Abstract:

Danish multinational company Danisco has finally decided to set up operations in China after many years of doing business with the giant Asian country. The ingredients, sugar, food, beverage and packaging manufacturer opened a representative office in 1994 and has recently constructed an ingredients factory in Shanghai. The move is part of the company's policy of going to new markets where its customers are. In recent years, a number of multinational food companies, including Nestle, Kraft and Unilever, have established operations in China. Since Danisco's key clients are these large food companies, it felt compelled to follow them into the country. Another reason for the company's decision to enter the Chinese food market is the significant changes that have been occurring in the market, including the growth of the food industry and the supermarket business.

Food & Kindred Products, Food Manufacturing, Beverages, Beverage Manufacturing, FOOD AND KINDRED PRODUCTS, China, Foreign operations, Food industry, Danisco A/S, Packaging industry, Company Profile

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Soft centres, hard profits: are you being seduced by the sweet industry?

Article Abstract:

The British confectionery market is dominated by the chocolate sector. In 1997, chocolate sales accounted for 3.6 billion pounds sterling, or 70%, of the market's overall increase to 5.2 billion pounds. The UK also accounts for nearly a third of the 12-billion-pound European chocolate market. In addition, Britons are the biggest consumers of confectionery, with each individual consuming an average of 16 kgs annually. In comparison, the average American eats only about 10 kgs of sweets per year. The market leader in the UK is Cadbury, which holds 30% of the country's 3.6-billion-pound chocolate industry. The other major players are Nestle, with a 24% market share, and Mars, with a 23% share. The top brands in the UK include KitKat, Mars Bar, Cadbury's Dairy Milk, Roses and Twix.

Chocolate & Choc-Type Confections, Chocolate and Confectionery Manufacturing from Cacao Beans, Sugar and Confectionery Products, United Kingdom, Industry Overview, Chocolate candies, Chocolate industry

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