Spain's Cialit succeeds with old-fashioned service and cutting-edge technology

Article Abstract:

Cialit S.A.'s continued success can be attributed to its corporate philosophy of giving complete quality service to its customers. The company, which created its QSS service concept and proceeded to equate it with quality photofinishing, now has over 2,000 minilabs and almost 200 Foto Sistema franchises. Barcelona, Spain-based Cialit, which has adapted to recent technological advancements with the establishment of its own digital department, has already started expanding outside Spain.

Strategy & planning, Spain, Photofinishing services, Cialit S.A.

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First X - now Y

Article Abstract:

Marketing to today's teenagers, or what some might call Generation Y, requires different tactics than those used on the previous generation. Marketing experts say teenagers and those in their early 20s have beliefs and tastes that are distinct from their predecessors. They typically demand truth in advertising. They are also an ethnically diverse group, with Caucasians accounting for only one-third. What really makes them attractive though is their tremendous purchasing power.

Marketing procedures, Consumer Behavior

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PictureVision receives patent number two

Article Abstract:

PictureVision Inc has received a second patent from the US Patent and Trademark Office, covering the end-to-end process of online photofinishing. It provides for the processsing of digital images uploaded from digital cameras and producing prints from the digital images. The process enables consumers to view, print, store and share their pictures through the Internet. The patent was issued as US Patent No 6,133,985 on Oct 17, 2000.

Patents & copyrights, PictureVision Inc.

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