Straight talk: insights from focus group leaders

Article Abstract:

Information regarding the opinion and responses of participants of seminars on information technology gathered by group moderators are discussed. Some of seminar participants voiced the need for standards in the computer industry. They also mentioned opportunities for add-on training or after-market education to bring users to a minimimum level of competence in the use of the product. The need for quality service and support to product users was also expressed by the participants.

Conferences, meetings and seminars, Information technology

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Marketers' leadership skills need polishing

Article Abstract:

Business marketing is one skill that has to be developed among business managers but has, until recently, been widely ignored in favor of administrative skills. Business schools have contributed to this unfortunate situation as seen in their curricula. Marketing leadership training should teach managers to react properly in the face of bad news. It should also emphasize the importance of adapting to innovation instead of being scared of it.

Marketing, Study and teaching

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Top strategic priority for the '90s: product development

Article Abstract:

New product development is singled out as the top priority for the 1990s of marketing companies comprising the Marketing Science Institute (MSI). This is gleaned from the survey conducted by the influential marketing organization on the top 10 research priorities chosen by its members. The MSI is a Cambridge, MA-based grouping of about 60 major US corporations that aids research on important marketing issues.

Planning, Surveys, Product development, Marketing research, Market research, Marketing Science Institute

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