Strategizing, economizing, and economic organization

Article Abstract:

Strategizing and economizing have emerged as the two principal approaches to business strategy that are available to the multinational enterprises that dominate international trade. Between these two general approaches, economizing may be viewed as being more fundamental to business success. A key reason for this is that strategizing is important only to the small number of corporations that enjoy a large market presence. Economizing, on the other hand, is a key variable in any corporation's search for a business strategy that can improve its prospects in a highly competitive marketplace. Thus, it may be said that an emphasis on economizing through efficient manufacturing and merchandising is in itself the best strategy to pursue.

Industrial efficiency, Economic efficiency

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Differentiation strategies in 'stalemate industries'

Article Abstract:

'Stalemate industries' are characterized by limited opportunities for competitive advantage, technological knowledge is widely spread, and prices are the main determinant of competition. Product differentiation is an effective alternative strategy for firms in stalemate industries. Opportunities for differentiation arise from knowledge of customer behavior. The major opportunity for differentiation comes from a 'zero default' strategy.

Product differentiation

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