Survey: branded drugs stay strong among patients

Article Abstract:

According to a Consumer Health Sciences survey, one in three U.S. and European patients ask for a brand name drug from their physicians. The survey's results show that public relations and advertising efforts are succeeding in marketing brandname drugs.

Europe, Advertising, Advertising Activity, Surveys, Patients

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A grounded theory of doctors' information search behaviour. Implications for information provision, pharmaceutical market entry and development

Article Abstract:

The usage of the grounded theory methodology for modeling the effect of the information search behavior of doctors, on the development and marketing of new products by the pharmaceutical industry, is described.

United Kingdom, Australia, Product development, General services, Models, Company systems management, Information management

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Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format

Article Abstract:

The investigation of the critical innovation characteristics governing the acceptance of new pharmaceutical product formats by practicing physicians is presented.

Finland, Innovations, Behavior

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