Syndicated research attack 'uninformed.'

Article Abstract:

Syndicated research has been met with skepticism and contempt due to readers' fear, uncertainty and doubt on this powerful media planning tool. Attacks on syndicated research have been uninformed. The sampling methodology, weighting, number of respondents and structure of questionnaire have been questioned. Syndicators such as Adams, IntelliQuest and Simmons have used sampling methods scrutinized by experts. It is a major breakthrough in high-tech media planning.

Research, Innovations

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IntelliQuest detects surge in the number of computer buyers

Article Abstract:

IntelliQuest has conducted the Computer Industry Media Study (CIMS) to determine product demand in the computer industry. Its massive scope ranges from business-purchase influencers to home users. It also covers readership of computer publications in both its home and business influencers study. CIMS has further discovered that over 10% of the total US population aged 17 and above, are involved in purchasing computers for businesses.

On-Line Information Services, Database Vendors, Information retrieval services, Analysis, Purchasing, Database industry, Information services, Information services industry, Market surveys, IntelliQuest Inc., IQST

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Syndicated research lifts media planning

Article Abstract:

The surveys conducted by the IntelliQuest Computer Industry Media, the Adams Computer Primaries Study and the Simmons CompPro III are the most comprehensive syndicated study of computer publication readership in the US. The surveys examine the reading habits and purchasing decisions of computer professionals and are thus useful sources of information for marketers engaged in media planning.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Usage, Marketing, Marketing research, Market research, User groups

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