Take a sensory approach to the travel PR

Article Abstract:

Travel is the most written about topic in the newspapers these days, which gives rise to the need to be novel in writing travel pieces. Adding "sensory approach" to the travel pieces written and dealt with in the media apparently has an enhancing effect on the tourism industry.

Marketing procedures, Tourist Travel, Marketing, Influence, Travel industry, Media coverage, Company marketing practices, Tourism

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New twist on old concept triggers media coverage

Article Abstract:

Introduction of indoor water park by Lou Hammond & Associates and Great Wolf Resorts by implementation of old ideas with new twist is presented.

Strategy & planning, Services information, Eating and Drinking Places, Planning, Services, Hospitality industry, Company business planning, Company public relations, Water amusement parks, Lou Hammond and Associates

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Guerilla pr, cable help stretch travel pr dollars

Article Abstract:

The author presents information on travel and money saving tips for the public relations professional.

Public Affairs, Public Relations Methods, Cost Control Techniques, Cost control, Cost reduction

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