Technology has found new voice

Article Abstract:

Advancements in speech-recognition technologies are creating new marketing opportunities especially in high-tech applications. Speech-to-text systems are being used by physicians to vocally input diagnoses, examinations and recommended medical procedures. Reed Elsevier Inc.'s Lexis and West Publishing Co.'s WestLaw online legal database allows online research using instructions spoken into a microphone linked to a computer. Novell Inc. has launched packaged software bundled with speech recognition software. Efforts are underway to develop a programming interface to standardize speech-recognition software.

Prepackaged software, Software Publishers, Computer peripheral equipment, not elsewhere classified, Other Computer Peripheral Equipment Manufacturing, Computer Input-Output Eqp NEC, Communications Software NEC, Product development, Telecommunications software, Printers (Equipment), Voice I/O equipment, Speech processing systems, Speech processing equipment

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Institute spotlights marketing research trends

Article Abstract:

The Marketing Science Institute (MSI)'s biennial survey of research priorities for top business marketing companies is regarded as an important indicator of marketing trends at major US coprorations. The Cambridge, MA-based marketing association consists of about 60 marketing heavyweights from both the consumer and business-to-business segments of the marketing community. The MSI serves as a liaison between the corporate and academic worlds.

Planning, Surveys, Marketing research, Market research, Marketing Science Institute

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