Telecom spending surging as battlefield is expanding

Article Abstract:

The deregulation of the telecommunications industry was expected to spark a major increase in business-to-business advertising among telecommunications companies. As of 1995, however, total spending of the top three long-distance telephone providers increased only by less than 2%. Many telecommunications carriers noted that they have become careful about advertising spending. Instead of focusing mainly on promoting their products, carriers are investing more funds to understanding customers needs.

Telecommunications, Telephone Communication, Advertising, Advertising and Related Services, Industrial Advertising, Analysis, Telecommunications services industry, Telecommunications industry, Deregulation, Business-to-business advertising, Business to business advertising, Advertising expenditures

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Siemen's interactive broadband ad invites a cyberspace plunge

Article Abstract:

Siemens Stromberg-Carlson has come out with one of the best print advertisements in recent times. The eye-catching photograph of a woman reaching out from inside a computer screen to move a chess piece immediately calls the attention of readers. The accompanying headline declaring interactive broadband technology to be more than video games easily encourages readers to try the advanced services it can provide them.

Communications Equipment, Telecommunications Equipment, Communications Equipment Manufacturing, Evaluation, Telecommunications equipment industry, Telecommunications systems, Advertising copy, Siemens Stromberg-Carlson

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