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Telemarketing Quality Control with Monitoring Systems

Article Abstract:

Many telemarketing programs do not achieve anticipated results because the most important element, quality control, is missing. To ensure success, a telemarketing program must incorporate comprehensive and ongoing quality control including standards, call monitoring and periodic reviews of the entire program. Without quality control there is no way to measure the performance or to improve the productivity of the program.

Author: Bencin, R.L.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1983
Quality control, Industrial productivity, Productivity, Marketing Applications

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Compensation for Telemarketing: Sales Reps and Supervisors

Article Abstract:

Creating telemarket compensation packages needs certain considerations. Inbound and outbound programs, consumer and business-to-business programs, part-time and full-time personnel and types of telemarketing programs are some of these areas needing in-depth investigation. A chart shows compensation areas for sales representatives and their supervisors.

Author: Bencin, R.L.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1983
Wages and salaries, Distribution channels, Sales, Guidelines, Incentives, Market, Wages, Direct Market Channel

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The New Language of Telemarketing and Associated Techniques

Article Abstract:

Definitions and brief discussions are given for key terms in the telecommunications industry. The terms covered are telemarketing, electronic marketing, electronic cloning, computerized top-down selling, teleadvertising and scientific marketing. These terms often overlap in their ranges of meaning but each term carries a distinctive meaning also.

Author: Bencin, R.L.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1983
Telecommunications, Telecommunications Industry, Terminology, Definitions, glossary

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Subjects list: Marketing
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