How to Excel Using Telemarketing

Article Abstract:

Training the right people is directly related to the three variables involved in the telemarketing process: excellent communications skills, sales proficiency and absolute knowledge of the company^s products and services. Assessment of the telemarketing trainee in each of these areas can and must be done to insure the flexibility and accountability needed for the company to compete in the uncertainty of the market place.

Sales presentations, Personnel, Job Responsibility, Training of Employees

---

Does Telemarketing Really Work?

Article Abstract:

In May of 1983, an operating telephone company, Illinois Consolidated, decided to test telemarketing against other means of marketing. The results of a multi- versus a single-message campaign showed that telemarketing follow-up more than quadrupled the sales.

Evaluation, Marketing Strategy

---

Similar abstracts:

• Abstracts: Advertising & Telemarketing. Telemarketing and Ergonomics: Synergy and Symbiosis
• Abstracts: Telemarketing Call Management. Business-to-Business Telemarketing: A Trend or Just a Fad?
• Abstracts: The Complete Compensation Update for the Telemarketing Industry. Coordinating Inside and Outside Sales Forces: A Compensation Approach for Greater Productivity

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.