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Telemarking: An Integrated Sales Component?

Article Abstract:

The personal and corporate image of the telemarketing specialist is important. As part of the sales team, telemarketers deserve proper compensation and recognition. If telemarketing is to be part of the sales program in such a way so as to enhance its effectiveness, management must make a commitment to telemarketing. Some criteria should be used when expanding or transferring work to the telemarketing group. To accomplish goals, proper training should be provided and the telemarketing group should be put in a prominent location in the office. Phone salesmen should be included in sales meetings and sales training programs. Offering opportunities for personal and business growth are important.

Author: Lener-Ciancio, L.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1985
Business, Selling, Training of Employees, Image, Personal

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The Science of Sales Diagnostics

Article Abstract:

Telemarketing can be an important part in new product creation and development, allowing companies to improve their markets. Companies can use this technique to get information from customers about their reaction to products. McGraw-Hill Information Systems used telemarketing to find out about product needs and interests. By using a modified teleconferencing method, customers were both qualified as leads and interviewed to learn more about the market for their products.

Author: Fagin, B.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1985
Industrial research, Interpersonal communication, Teleconferencing, Research and Development, Marketing Applications, McGraw-Hill Information Systems Co.

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Subjects list: Marketing, Distribution channels, Direct Market Channel
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