The Biggest and Most Repetitive Mistakes Telemarketers Make

Article Abstract:

Common and repetitive mistakes hurt telemarketing companies. Many companies do not even consider telemarketing, or if they do, they are only partly commited to the idea. Companies need expertise from the outside when developing systems. Poor facilities, lack of call guides and proper personnel planning hurt plans for direct marketing. Lack of controls, improper facilities and failure to record raw data, including managing the data base, can hurt performance as well. The most serious mistake made is not understanding the relationship between telemarketing and other forms of marketing.

Management, Business planning, Human Factors, Strategic Planning, Training of Employees, Mismanagement, Criteria

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Telemarketing Scripting: How to Use It Effectively

Article Abstract:

To script of not to script? What kind of script (non-CRT or CRT-Computer)? These concerns in telemarketing are analyzed in terms of their effectiveness for reaching a particular market audience.

Marketing, Selling, Sales presentations, Job Performance, Marketing Strategy

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