The Game's Not Over Until It's Over

Article Abstract:

Anheuser-Busch, Tele-Communications Inc. and Multimedia have joined forces to launch Sports Time. Sports Time is an ad-supported pay cable sports network. The network's concept is to offer midwestern viewers a smorgasboard of complete regional sports coverage via affiliated cable channels. The other new sports services are narrower in scope. However, although the service is scheduled to air next month, neither subscribers nor advertisers have signed up to date. While some observers in the industry are concerned about this apparent slow start, others see nothing unusual about it. One observer points out that it is hard to get subscribers to sign up, before a service is available. Pay television sports is still a relatively new service, but many observers believe it is a viable, saleable concept. Anheuser-Busch certainly has the marketing and financial resources to produce a quality product.

Marketing, Cable television

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RAB's New Day - 'If It Works, Don't Fix it'

Article Abstract:

Bill Stakelin is the new chairman of the Radio Advertising Bureau (RAB). Stakelin's first action was to reorganize top management. The new RAB chairman has managed radio stations, was board chairman of the National Association of Broadcasters, president of the National Association of Broadcasters, president of the ABC Radio Network Affiliates board, and a board member of the Florida Association of Broadcasters. Bill Stakelin's goals are to increase awareness of radio and increase advertising revenue. One approach to add advertising is to target ad categories for radio.

Management, Telecommunications equipment industry

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Musical Chairs

Article Abstract:

Television network affiliation switches are decreasing, but they still occur. Some observers predict another rise in switching as more options are available for affiliates. Affiliates are beginning to preempt network programming to increase revenues. The networks try to protect a valuable affiliate. What the networks have trouble controlling is preemption. When an affiliate preempts national programming, the network receives a zero in the ratings slot. Too many preemptions can seriously affect a network's ratings.

Computer networks, Evaluation

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