The career prospects of female MBAs

Article Abstract:

Women and men with MBA degrees receive comparable salary offers at graduation. Studies at Stanford and Columbia indicate that after five to ten years, however, female graduates earn approximately 80 percent of what their male peers earn. Married males may receive a salary premium, since management tends to view the men as needy providers and the women as secondary wage earners. More subtle employer discrimination may manifest itself at promotion time, when creative job titles allows businesses to promote women into jobs that sound prestigious but actually represent lateral movement. Female socialization may also play a role in women's salary expectations. The Stanford study found that women-reported desired salaries were 60 percent of what male graduates hoped to earn. Women's decisions as to where and when they will work may also limit their earning power.

Research, Analysis, Compensation and benefits, Women, Sex discrimination, Businesswomen, Pay equity, Business education graduates

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Drawing prospects into your web

Article Abstract:

Web sites can improve traffic by ensuring their convenient accessibility through search engines, since 85% of Internet users surf the Web through search results. It is also imperative for Web sites to form a marketing strategy based on their objectives online, product and service offerings as well as their target market. Marketing strategies may include participation in newsgroups and mail lists, links with other web sites, and development of an online media relations.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, United States, Internet, Marketing, Online services, Internet services, World Wide Web

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Prospects for small business in Poland's future

Article Abstract:

Small businesses in Poland can play an important role in maximizing the economic benefits of the country's shift from a command to a free market economy. The development of this competitive advantage can be speeded up through various methods. These include the formation of franchising agreements, the creation of labor-intensive, export-oriented firms, the establishment of marketing oriented companies and government enterprise spin-offs.

Small Business, Economic aspects, Poland

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