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P&G answers to drug chains on pricing

Article Abstract:

A Proctor and Gamble Co (P and G) decision to abandon trade promotions in favor of everyday-low-pricing has the nation's drugstores seeing red. The latter voiced their frustration at the annual meeting of the National Association of Chain Drug Stores in Honolulu, HI. These retailers say they rely on promotions to attract business, especially in the area of health and beauty aids. Drugstores doubt that P and G's strategy will be successful in this competitive category. They vow to retaliate by promoting other brands.

Author: Nayyar, Seema
Publisher: The Nielsen Company
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
Drug stores and proprietary stores, Sanitary paper products, Prices and rates, Toiletries industry, Procter & Gamble Co., PG

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Unilever makes power move on Arden: London giant readies global push behind new prestige group

Article Abstract:

Unilever PLC will capitalize on the success of its two cosmetics divisions Calvin Klein and Elizabeth Arden by combining them into a prestige products division designed to increase market presence overseas. Both Arden and Klein have experienced great success in US department stores at a time when retail sales are declining. Robert M. Phillips will oversee the new prestige unit and will assume the presidency of Arden when current principal Joseph Ronchetti retires.

Author: Nayyar, Seema
Publisher: The Nielsen Company
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
Toilet preparations, Holding companies, not elsewhere classified, Management, Appointments, resignations and dismissals, Cosmetics industry, Unilever Group, Phillips, Robert M., Ronchetti, Joseph, Elizabeth Arden Co., Calvin Klein Cosmetics Co.

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