The corporate brand: dealing with multiple stakeholders

Article Abstract:

With reference to brand management in a university business school, the views of multiple stakeholders towards corporate branding are examined. The importance of addressing the gap in stakeholder perspectives of brand is discussed.

Forecasts, trends, outlooks, Business and Secretarial Schools, Business & Secretarial Schools, Case studies, Forecasts and trends, Beliefs, opinions and attitudes, Market trend/market analysis, Product management, Business schools, Stakeholders

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How (and where) the mighty have fallen: branded litter

Article Abstract:

Packaging as a branding strategy is analyzed with reference to Walker's crisps. Post-consumption packaging research has been reviewed.

Science & research, England, Packaging Methods, Research, Consumption (Economics), Packaging, Brand identity

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Cultural brands/ branding cultures

Article Abstract:

The relationship between culture and business is examined with specific reference to branding.

Influence, Culture, Civilization

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