The dynamics of price elasticity of demand in the presence of reference price effects

Article Abstract:

An expression for the price elasticity of demand in the presence of reference price effects is derived. The relatively high inflexibility in the short term results in low-price elasticity in the short term and lower price elasticity in the long term.

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The dynamics of price elasticity of demand in the presence of reference price effects

Article Abstract:

An expression for the price elasticity of demand in the presence of reference price effects is derived. The relatively high inflexibility in the short term results in low-price elasticity in the short term and lower price elasticity in the long term.

United States, Analysis, Elasticity (Economics)

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Not telling the whole story: Teen deception in purchasing

Article Abstract:

The tendency of teenagers towards purchase deception is examined. The family communication environment and the teen-shopping context directly and indirectly affect teen deception.

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