The effect of discount coupons and gifts on mail survey response rates among high involvement respondents

Article Abstract:

The inclusion of gifts in a mail survey of high involvement respondents showed no favorable effect, and even lowered response rate and cost per response. Enclosed incentives have also proven to be more effective in increasing response rate than promised ones. Redeemable discount coupons also served to reduce response rate and cost effectiveness, and their value likewise do not have any substantial effect. These were the key findings of an experiment which sought to investigate the impact of redeemable discount coupons on response rate and cost in a mail survey conducted among a high involvement population.

Other Services Related to Advertising, Couponing Services, Research, Evaluation, Coupon services, Business gifts, Coupons (Retail), Discount coupons, Discounts (Sales)

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Questionnaire colour and mail survey response rate

Article Abstract:

The effects of questionnaire colour on mail survey response rate was analyzed using a split run test and chi-square test of significance. The study was conducted as a part of a survey intended to perceive costs and benefits for marketing research purposes. Results reveal that there is no significant difference among the response rates. Furthermore, the use of yellow colour on the papers used did not affect preferences.

Market Research, Analysis, Marketing research

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Direction, magnitude and implications of non-response bias in mail surveys

Article Abstract:

Non-response bias, which represents the deviation of a true sample mean from the observed sample mean, has been identified as the cause for errors in mail survey sample estimates. Analysis of this non-response bias serves as basis by the management in determining costs related to non-response bias. This analysis helps management avoid losses associated with overestimating and underestimating the sample estimate.

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