The effects of organisational climate on market orientation: evidence from the facilities management industry

Article Abstract:

Research on the facilities management industry in the United Kingdom shows that organizational climate has a significant impact on market orientation stances. The relationship between market orientation and organizational success is detailed within this framework.

Facilities support services, Influence, Comparative analysis, Business success, Facility management industry, Facilities management services, Market positioning

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Destination brand images: a business tourism perspective

Article Abstract:

The importance of brand image in business development, and its implementation in business tourism industry for developing destination brand images is presented, by using data from British tourism industry.

Corporate Travel Services, Business travel services, Brand image, Business travel industry

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Building a customer base in the electronic marketplace: an empirical exploration of the e-tailing industry

Article Abstract:

Factors influencing the development of customer database, with regard to e-tailing industry, using data envelopment analysis are analyzed.

Methods, Usage, Client development, Data envelopment analysis, Customer relations, Online businesses

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