The evolution of consumer knowledge and sources of information: Hungary in transition

Article Abstract:

The results of research conducted on evolving relationships between product knowledge of consumer depending upon advertising, personal research, interpersonal sources and brand experience during the transition period in Hungary are presented.

Hungary, Consumer Behavior, Analysis, Consumer behaviour

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Capital impact of product marketing strategy: evidence form the relationship between advertising expenses and cost of capital

Article Abstract:

The conclusions of a study conducted to analyze the advertising expenses of firm affecting cost of capital of the company and also the shareholders wealth with reference to some U.S (United States) firms are presented.

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The relationship between shareholder wealth effects, diversity and publicity as a marketing strategy

Article Abstract:

The conclusions of a study conducted to study the stock prices of a firm when it is listed on the fortune diversity list as a part of companies marketing strategy with reference to Fortune diversity elite is presented.

Marketing procedures, Marketing, Company marketing practices

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