The fitness movement remains strong

Article Abstract:

The Sporting Goods Manufacturers Assn reports that sales of physical fitness equipment grew by 6% in 2000, and is expected to sustain the same growth rate in 2001. The rise in demand for physical fitness equipment is attributed to baby boomers who have the means and inclination to join health clubs and invest in home fitness equipment. The home fitness market has enjoyed significant sales in treadmills while health clubs and their memberships have steadily grown since the early 1990s.

Home Physical Fitness Equipment, Home exercise equipment

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Women's Golf Unlimited, Inc. (GOLF)

Article Abstract:

The operations and management of Women's Golf Unlimited Inc of Fairfield, NJ, are discussed in detail by VP, chief financial officer, and chief operating officer Douglas Buffington. The company is a provider of women's golf equipment.

Sporting and athletic goods, not elsewhere classified, Golf Equipment, Management, Interview, Company Profile, Golf equipment industry, Sporting goods industry, Buffington, Douglas, Women's Golf Unlimited Inc.

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Under the influence

Article Abstract:

Influence tactics and definitive research linking children's advertising has so far not been reported. Suggestion on performing ad studies with children is discussed.

Evaluation, Influence, Advertising research, Advertising and children

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