Some observations on the state of the art in marketing research
Article Abstract:
This paper provides some observations on the state of the art in marketing research. The primary and secondary thrust of the articles published in the Journal of Marketing Research during 1980-1986 is briefly reviewed to identify important areas of inquiry. In each of these areas, we summarize recent developments, highlight the state of the art, offer some critical observations, and identify directions for future research. A cross-classification of various techniques and problem areas is also presented and some observations are made on the application of these techniques to address specific substantive and methodological issues in marketing research. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1988
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The impact of the Academy of Marketing Science on marketing scholarship: an analysis of the research published in JAMS
Article Abstract:
This article presents an analysis of the research published in the Journal of the Academy of Marketing Science (JAMS). A brief history of the journal is chronicled, and its output in recent years is considered. Special attention is paid to the content of the articles published and the research methods used. An analysis of frequent contributors is also conducted. Much of the analysis focuses on the past 10 years. The conclusion is that JAMS has made a significant impact on marketing scholarship and has emerged as a top marketing journal of which all the fellows of the academcy can justifiably be proud. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1996
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