The link between attractiveness of "extraband" attributes and the adoption of innovations

Article Abstract:

While innovators may rush to purchase many new products, most consumers are more conservative and do not want to buy into fads but purchase only those new products that are viable. How do the majority of consumers make judgments about whether they will adopt an innovation? This article examines the evaluative aspects of adoption as a means for better understanding consumer adoption and the market factors that may influence the success of an innovation. This research introduces a conceptual model that shows how consumers' evaluation of product category attractiveness affects the adoption decision for really new products. These consumer evaluations are based on the attributes of the product category ("extraband" attributes) rather than brand attributes. Results from a test of the model indicate that consumers do use extrabrand attributes to assess the attractiveness of innovative new products. (Reprinted by permission of the publisher.)

Models, Business, Innovations, Evaluation, Consumer preferences, New products, Product introduction

---

An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior

Article Abstract:

The characteristics of consumers that are more inclined to purchase new consumer electronics products are analyzed. Income and age are major factors in new product purchases.

Marketing procedures, Science & research, Consumer Behavior, Consumer electronics industry, Customer relations, Consumer behaviour

---

Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness

Article Abstract:

The latent variable models of the effect of word of mouth advertising and consumer innovativeness, on the adoption of new products and services by consumers. are examined.

United States, Forecasts, trends, outlooks, Advertising, Advertising and Related Services, Consumer Advertising, Analysis, Economic aspects, Forecasts and trends, Market trend/market analysis, Econometric models, Adoption process (Marketing)

Similar abstracts:

• Abstracts: The link between resources and type of diversification: theory and evidence. Technical change, competition and vertical integration
• Abstracts: The relationship between credit default swap spreads, bond yields, and credit rating announcements. One factor interest-rate models and the valuation of interest-rate derivative securities
• Abstracts: Compensation strategies for nonprofit and tax-exempt organizations. Level playing field: income from subscriptions and advertising
• Abstracts: Deposit insurance and the risk premium in bank deposit rates. Banking crises and the design of safety nets
• Abstracts: Brand salience and customer defection in subscription markets. The use of metaphor in exploration of the brand concept

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.