The 'new' Kmart has the last laugh

Article Abstract:

K Mart Corp has seen its sales zoom upward by 7.8%, although 1991 was a poor year for retailers. Reasons for this include, first, the discount retailer's $2.3 billion program to upgrade and update its approximately 2000 stores, which it will finish in 1993. Second is including more brand-name merchandise. And third is advertising, produced by Calet, Hirsch and Spector Inc, that has improved K Mart's image. K Mart has now surpassed Sears Roebuck and Co to become the number two retailer in the U.S., after Wal-Mart Stores Inc.

Advertising agencies, Eating places, Department stores, Management, Contracts, Discount stores, Kmart Holding Corp., Company Profile, KM, Calet, Hirsch and Spector Inc.

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Calvin gets a clutter-busting image maker

Article Abstract:

Calvin Klein Inc, a clothing manufacturer, has hired Neil Kraft as its new senior vice president of advertising. Kraft, who is considered somewhat of an advertising legend even though only 35 years of age, has a reputation of developing controversial advertising. Kraft disapproves of controversial or provocative advertising unless there is a message behind such advertising that is relevant to the product.

Women's and misses' outerwear, not elsewhere classified, Girls' and children's outerwear, not elsewhere classified, Officials and employees, Appointments, resignations and dismissals, Clothing industry, Calvin Klein Inc., Kraft, Neil

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