The presentation sensation

Article Abstract:

Business presentations using multimedia technology can use text, graphics, animation, music, narration besides video. This gives a presentation more impact in marketing or demonstrating products. Multimedia technology allows a company to get an edge over its competitors. As examples, in Comdex/Fall '91 Epson America Inc (Epson) used multimedia to offer information on Epson's technology, quality, manufacturing, customer service and product marketing. IBM used a multimedia presentation with video, graphics, voice and an a touchscreen to showcase its Extended Graphics Array card.

Methods, Usage, Multimedia technology, Multimedia systems, Business presentations

---

What's in a logo

Article Abstract:

Many companies that made it on The Business Marketing 100 list are either changing or re-evaluating their logos. Hilton Hotels Corp and Dell Computer Corp have abandoned their formal-looking logos in favor of bolder and livelier corporate symbols. Meanwhile, the Ultimedia Division of IBM Corp adopted a more vivid modification of its parent company's logo. According to the companies' officials, the new logos better represent their respective image. The choice of new logos are based on interviews, focus groups, and employee and customer surveys.

Hotels and motels, Amusement and recreation, not elsewhere classified, Reports, Dell Inc., Intellectual property, Hilton Hotels Corp., Logos (Graphic design), Logos (Graphics), Ultimedia

---

Comdex: too big or just right?

Article Abstract:

Computer industry exhibitors are divided over the issue of the Comdex/Fall trade show's size. Some executives complain that the show has lost its focus and has become too large to become an effective site for high-technology marketing. However, some managers argue that Comdex's size is its greatest attraction because it allows marketers to introduce products to a wider audience. Success in the Comdex/Fall depends upon the exhibitor's approach.

Computers, Electronic Computer Manufacturing, Trade Shows & Conventions, Evaluation, Exhibitions, Trade shows, Comdex

Similar abstracts:

• Abstracts: A return to rational concepts. Whose fault is it anyway? The mixed benefits of Latent Damage Act
• Abstracts: The information challenge. A chink in our armour? Look up from the ledger
• Abstracts: Management theory in translation. The business of design. GM's current woes reveal the price of corporate arrogance and amnesia
• Abstracts: The softly spoken radical with energy to burn. Low profile player in a high profile game. The wild side of accountancy
• Abstracts: Heroes without a clause. Discipline in the marketplace. Going for broke: so many people these days are declaring personal bankruptcy, even in the midst of an expanding economy. Are they doing it out of necessity or choice?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.