Using a customer-level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence
Article Abstract:
A framework developed to use the customer-level information for developing a marketing strategy with the objective of enhancing the financial performance of the company is presented
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
Customer relations
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspective
Article Abstract:
A dynamic framework to capture the relationship between the marketing decisions of firm affecting the financial performance of a company is presented.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
Investor relations
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Finance, Marketing, Business enterprises, Company marketing practices, Company financing
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