The role of culture and purchase motivation in service encounter evaluations

Article Abstract:

The author empirically researched cultural differences in customers' qualitative perceptions of hotel services and also reviewed relevant literature. Asian and Western customers were compared on response factors including emotional response.

Psychological aspects, Social aspects, Case studies, Hotels and motels, Customer service, Consumers

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The internationalization of services: trends, obstacles and issues

Article Abstract:

Marketing issues arising in the international service market are discussed including those relating to market entry barriers and international cooperation in removing those barriers.

United States, Analysis, International trade

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Internationalization strategies for services

Article Abstract:

The author discusses marketing issues and strategies in service businesses operating in international markets. Five specific strategies are presented.

Similar abstracts:

• Abstracts: Developing marketing strategies for transnational service operations. Wiring and growing the technology of international services marketing

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