The role of market orientation in business dyadic relationship: testing an integrator model

Article Abstract:

This paper investigates the relationship between marketing and market literature. Based upon the research, the authors suggest propose a theoretical causal model to explain observed behavior, such as a buyer firm's cultural market orientation and the company's loyalty to its main supplier.

Public affairs, Spain, Social aspects, Models, Marketing models

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Relationship marketing, knowledge management systems and E-commerce operations in small UK accountancy practices

Article Abstract:

This article presents data obtained from small U.K. accounting agencies to suggested that adopting a relationship marketing orientation can improve market performance. Integrating the Internet into this marketing method is discussed at some length in this article.

Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Economic aspects, Internet, Accounting firms, Accounting services

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Jumped, pushed or forgotten? Approaches to dissolution

Article Abstract:

This paper studies relationship dissolution in buyer-seller business practices and presents a typology of dissolution categories. Four reasons for ending a business relationship are documented.

Wholesale Trade, Business, Wholesale industry, Business research, Wholesale dealer/distributor

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