The shortest road to success is the best in any industry

Article Abstract:

Business enterprises who desire to prosper must successfully achieve early product acceptance. Suggested tips to win early product acceptance include accomplishing sales quotas in the first three months of launching. If the initial three-month sales quota target is achieved, it is more than likely that the six-month sales quota target will also be achieved. Promotional efforts prior to and during the first three months after product launching should be directed to customers whom the company believes will be the first to buy the new product.

Sales Planning, Methods, Product introduction, Marketing, Column, Product management, Business enterprises, New products, Sales management, Goal setting

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Best & brightest media strategists

Article Abstract:

Business Marketing awards 12 media strategists who excel in business-to-business media planning. The third annual Best and Brightest Media Strategists Awards honors 10 top media strategists and gives two special awards to a veteran and a newcomer in the field. The Veteran Award was given to Ogilvy and Mather Worldwide Inc's Wilma Epstein who has had 20 years of experience in the industry. The Most Likely to Succeed award was given to Wunderman Cato Johnson's Jeanmarie Peachey who has been working in the industry for five years.

Advertising agencies, Achievements and awards, Advertising executives, Business Marketing (Periodical)

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