The sneaker warriors gun for women

Article Abstract:

Reebok International Inc and Nike Inc, the major manufacturers in the athletic shoe industry, have marketing strategies that target women. Reebok sells about 55% of its products to women, while Nike sells 17% of its shoes to women. However, Nike's sales to women have grown by 30% in both 1990 and 1991. For the overall market in 1991, sales of athletic shoe to women grew by 4%, whereas sales to men dropped by 2%. Reebok responded to a Nike TV commercial targeted at women with its own women-oriented campaign.

Footwear, except rubber, not elsewhere classified, Footwear, Men's and boys' clothing, not elsewhere classified, Marketing, Nike Inc., Women consumers, Athletic shoe industry, Reebok International Ltd., NKE, RBK

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Official sponsors who pay millions see ambush marketers as ... ring dings

Article Abstract:

Olympic sponsors are furious about last-minute attempts by non-sponsors to steal Olympic air time. The practice is not new, but because the Olympics has considerable mass market appeal, it seems to attract more 'ambush marketers' - and more controversy - than any other sports event. Ambush marketing is not illegal. Interlopers can skirt the International Olympic Committee by securing ad contracts with national governing bodies in different sports and with well-known athletes.

Advertising, Political aspects, Sports sponsorship, Olympics

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Gatorade sets up Michael Jordan summer blitz

Article Abstract:

Quaker Oats Co's Gatorade will launch a new advertising/promotion campaign in the spring and summer of 1992. The campaign will feature basketball superstar Michael Jordon, who has endorsed the product. Gatorade is sponsoring USA Basketball, the US Olympic basketball team, of which Jordan is a member. Gatorade will air TV spots during the National Basketball Association playoffs and the 1992 Summer Olympics.

Canned fruits and vegetables, Endorsements, Jordan, Michael, Isotonic beverages, Energy drinks, Gatorade

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