Towards an understanding of health care purchasing: The purchasing behaviour of general practice fundholders

Article Abstract:

General practice fundholders buy health care from suppliers in a competitive market, and as such have to carefully organise their purchasing function to ensure that the best value for money is achieved. The suppliers of health services, on the other hand, are finding it more difficult because of market fragmentation. Theoretical research has shown that it is likely that 3-5 year contracts will be the basis of purchasing agreements for fund-holders, and that providers and fund-holders will be equally committed to cooperative purchasing strategies in the future.

Purchasing Management, Market Research, Research, Purchasing, Supply and demand, United Kingdom. National Health Service

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The marketing of financial services to independent distributors

Article Abstract:

A study was conducted on the purchasing behavior of independent financial advisors (IFA) in the context of the UK financial sector. A structured questionnaire comprised of three sections, namely core IFA characteristics, rating of specific purchasing criteria and evaluation of a selected sample of life insurance offices, was sent to 250 IFAs. IFAs were found to place high value on image and reputation factors and product design and pricing, aside from the standard criteria of financial strength and investment performance.

Financial Services, Finance and Insurance, Analysis, Financial services industry, Practice, Investment advisers, Distribution channels

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Willing volunteers or unwilling conscripts? Professionals and marketing in service organisations

Article Abstract:

Customer service in the UK health care industry is discussed. The attitudes of industry staff towards their marketing role are also evaluated.

United Kingdom, Health Care, Health Care and Social Assistance, HEALTH SERVICES, Case studies, Health care industry, Customer service

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