Training, closing sales the CD-ROM way

Article Abstract:

Many companies are realizing the value of CD-ROM as a powerful training tool for sales personnel. By using CD-ROM, companies are able to save on training expenses and to inform their sales personnel about new products and services without having to recall them from the field. Federal Express Corp. (FedEx) is reaping major benefits from its trial CD-ROM sales training system developed by Medior Inc. FedEx sales personnel are able to develop more effective sales presentations through the system because they can be updated with new products while they are on the field.

Courier Services, Security Guards and Patrol Services, Detective & armored car services, Delivery services, Training, Express delivery services, FedEx Express, Sales personnel, Salespeople

---

Multimedia fortifies learning

Article Abstract:

Multimedia learning is a revolutionary medium which organizations are using to train their workforce. CD-ROMs and compact disc-interactive (CD-i) are competing with traditional training media such as books, audiotapes and lectures. These multimedia devices are gaining popularity because individuals learn as they demand interaction and attention. Large companies are using CD-i as their interactive multimedia training media because of their convenience, low installation costs and quality programs.

Prepackaged software, Applications Software (ex Micro), Evaluation, Employee training, Multimedia software, CD-interactive

---

Making potent ally of high tech threat

Article Abstract:

Business marketers traditionally view CD-ROM technology as a potential marketing rival. However, they can take advantage of the benefits of CD-ROMs to increase their consumer reach. They can use writable CD-ROMs to develop their own product information package. They can also choose to enter their own CD-ROM-based product information packages into online networks such as Internet and CompuServe.

Column, Marketing

Similar abstracts:

• Abstracts: Analyzing a hypothetical bank. Banks see shift in earnings drivers
• Abstracts: Changes on the way. Netting support. Marriages of convenience
• Abstracts: Private client services. Corporate broking. Adjusting the balance
• Abstracts: Looking beyond the trees. Two engines, one track. The dream maker
• Abstracts: The buck stops here. Adding value in our future. Silent partners

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.