Truth or dare
Article Abstract:
Need to improve validity and reliability assessing methods in market research is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Forecasts, trends, outlooks, Market trend/market analysis, Examinations, Test validity, Test reliability
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
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Taking a Second Look at Customers
Article Abstract:
New methodologies for conducting marketing research are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
Customer relations
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2001
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Why model?
Article Abstract:
The significance of using marketing models is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Usage, Marketing, Marketing models
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
User Contributions:
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Subjects list: Methods, United States, Forecasts and trends, Marketing research, Market research
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