UK: BACARDI LOOKS TO WIN BACK DRINKERS

Article Abstract:

Bacardi UK, the leading white rum brand, is launching an aggressive advertising campaign in an attempt to win back some of the 200,000 young male drinkers it lost during the 1990s. The campaign, which will be supported by a 60-second television commercial, is looking to double the number of male drinkers aged 18 to 24 over the next three years. According to research by Milward Brown Tracking, Smirnoff vodka and Jack Daniels whisky both prove more popular amongst male consumers, as Bacardi is often viewed as being a bit feminine.

Use of services, Distilled and blended liquors, Liquor, Brief Article, Advertising, Liquor industry, Bacardi-Martini UK

---

Sorba dropped after protest

Article Abstract:

A complaint by Alchol Concern that the alcoholic content of a new drink being tested by Scottish Courage Brands was not clearly advertised on its label has led to Scottish deciding to drop the drink. Called Sorba the drink mixed passion fruit, mango and orange and had a 5% ABC spirit content. The compliant alleged that the drink broke the code of conduct laid down by the Portman Group. Drinks demand growth is at its fastest in the pre-mixed spirits market.

Comment:

Drops Sorba drink following complaint by Alchol Concern that its alcoholic content is not clearly advertised on its label

Product standards, safety, & recalls, Mixed Cocktails, Cocktails, Article, Scottish Courage Brands

---

UK: SPREADABLE FATS LEAD YELLOW FATS REVIVAL

Article Abstract:

A new era is dawning for yellow fats market. Gone is the time when butter was shunned as unhealthy. New Zealand Milk's new Anchor Organic is made from 60% butter and is spreadable. Consumers are looking for taste but also convenience in terms of a spread. Despite of recent market activity, data from Information Resources reveals the market is now worth around GB[pound] 727mn, a fall of 3% in value terms over the last year.

Market information - general, Shortening & Cooking Oils, Fats and Oils Refining and Blending, Edible fats and oils, not elsewhere classified, Marketing, Edible fats and oils, Fats and oils industry, Oils and fats industry

Similar abstracts:

• Abstracts: UK: 'STUBBY' MULTIPACKS FOR SPITFIRE ALE. UK: CARLING BEER BENEFITS FROM FA SPONSORSHIP. Big Bud kicks in on World Cup success
• Abstracts: Discounters' share of groceries rises UK: BORDEAUX WINE BODY TO ACT ON QUALITY. Aussies set to overhaul Germans in wine league
• Abstracts: British Biotech fails to redeem itself. Hepatitis C collaboration. Functional foods from biotech: An unappetizing prospect?
• Abstracts: Defense Advanced Research Projects Agency Contract (2) Defense Advanced Research Projects Agency Contract (3) DEFENSE ADVANCED RESEARCH PROJECTS AGENCY CONTRACT (1)
• Abstracts: Sainsbury's saves GB 50m through ECR programme Iceland to home-sell on Internet CWS extends 24-hour opening

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.