UK: BACARDI TO LAUNCH LEMON BREEZER
Article Abstract:
A lemon flavoured Bacardi Breezer is to be launched in the UK after Bacardi UK said the pre-packaged spirits sector had matured to allow its entry. The flavour, more closely associated with alcopops, is seen as Bacardi exerting more pressure on the Bass brand, Hooper's Hooch. Bacardi feels that lemon flavour is under developed in the UK and said the Lemon Breezer help double sale in the year 2000. A GB[pound] 6.5mn poster and television advertising campaign will support the launch from February.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: BACARDI SHELVES ENERGY DRINK PLAN
Article Abstract:
Bacardi UK is understood to have shelved plans for the moment to offer an alcoholic energy drink following The Portman Group's decision to impose stricter regulations governing such beverages. The amendment has been imposed due to the number of alcoholic drinks being introduced which feature guarana, caffeine and other stimulants, noted the UK drinks industry watchdog. Bacardi UK, which offers the V2m, Metz and Bacardi Breezer brands, is believed to be planning to offer more pre-mixed spirits, a market which during Christmas and New Year 1999/2000 grew by over 90%. Bacardi UK is expected to devote GB[pound] 20mn to promoting its pre-mixed spirits in 2000.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: CIDER INDUSTRY NEEDS A BOOST
Article Abstract:
With take-home cider sales declining and Christmas fast approaching, many in the industry believe that the product's image needs a boost. It is felt that the 18-25 year-old age group should be encouraged to see cider in a stylish light, whilst older drinkers need to be wooed back. Better displays would also help boost sales by encouraging impulse buying. A usage and attitude survey carried out last summer revealed that about 33% of buyers bought cider as a change from their usual drink as opposed to only 13% of lager drinkers and 15% of ale drinkers. But despite lower sales, producers, Bulmers and Matthew Clarke, are anticipating Christmas and the millennium with promotional support for their products. Products such as the Thatcher's range of single apple variety ciders will come in glass bottles as opposed to brown PET bottles.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
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