U.S. firms get taste of success: Motorola, Caterpillar and Microsoft set good example for region

Article Abstract:

Motorola, Microsoft and Caterpillar, top US companies, have all found success in the Pacific Rim, helped by quality products, the US government and lack of local competition. Motorola opened a wafer fabrication plant in Japan, which is the world's biggest semiconductor market and 32% of the company's revenue in 1992 came from semiconductors. Motorola set up a paging system in Japan and its Japanese sales represented 7% of the company's revenue in 1992. Caterpillar formed a joint venture with Mitsubishi 30 years ago, and Shin Caterpiller Mitsubishi (SCM) now has 270 outlets in Japan. Microsoft formed a Japanese subsidiary in 1986 and it had sales of $150 million in Japan in 1992.

Semiconductors and related devices, Radio & TV communications equipment, Foreign operations, Microsoft Corp., Motorola Inc.

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Hard-hit hardware marketers downplay layoffs' impact on sales and marketing

Article Abstract:

The Compaq Computer Corp and Evertex Systems Inc has scheduled layoffs of 10% and 12% of their workers, respectively. Meanwhile, Apple Computer plans to redeploy approximately 150 sales and marketing professionals in 1992. The layoffs and redeployment are measures undertaken to counter the adverse effects of the PC price war. The new emphasis on low-end computers and mass merchandising makes it possible for computer firms to reduce their work force and invest their savings on advertising and communications for more profits.

Human resource management, Compaq Computer Corp., Evertex Systems Inc.

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The pan-American marketing motherlode: HP, Apple, Caterpillar eager for new trading bloc opportunities

Article Abstract:

US marketing executives are excited over the prospects they will derive as a result of the North American Free Trade Agreement (NAFTA). NAFTA is predicted to increase Hewlett-Packard Co's market and services in Mexico. Apple Computer Inc is also optimistic that product sales will increase due to the reduced tariffs. Caterpillar Inc also view the open trade as profitable for the construction industry since infrastructure projects will increase.

Economic aspects, Economic policy, Hewlett-Packard Co., Construction equipment industry, International trade regulation

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