U.S. household finance in the 1990s

Article Abstract:

The author examines the financial management of US households during the 1990s, including stock market participation, diversification of mutual funds, the declining savings rate, increased credit card debt and bankruptcies, and the need for more financial education.

Statistical Data Included, Finance, Statistics, Cost and standard of living, Cost of living, Financial management, Households

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The new face of interactive advertising

Article Abstract:

Interactive advertising is sustained interaction, which is purposeful, and goal oriented using some kind of technology. Traditional marketing communication, interactivity of marketers, consumers and managers are also discussed.

Analysis, Evaluation, Influence, Marketing communications, Interactive marketing

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Opt in or Opt out?

Article Abstract:

The affect of customer privacy laws on marketing research is discussed.

Laws, regulations and rules, Marketing research, Market research

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