Use and non-use of export information: some preliminary insights into antecedents and impact on export performance

Article Abstract:

Businesses that succeed in international exports normally know of the existence of export assistance literature but rarely use it because they consider it to be inaccurate. Research shows that international businesses are not overwhelmed by copious export data despite suggestions to the contrary. Some export data, such as international marketing information, is used by businesses at a later date. Other research findings are discussed.

Intnl Marketing, Research, International aspects, Exports, International trade, Information services, Export marketing

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Service encounter conceptualisation: employees' service behaviours and customers' service quality perceptions

Article Abstract:

An analysis of the customer's perception of service quality based upon the customer service behaviors utilized by employees is examined.

United Kingdom, Australia, Customer Relations, Evaluation, Customer service

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Relationship marketing and customer loyalty in a retail setting: a dyadic exploration

Article Abstract:

Customer loyalty and relationship marketing in clothing stores is discussed.

World, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Industry Overview, Planning, Case studies, Retail industry, Retail trade, Client development, Customer loyalty, Clothing stores

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