Vertical marketing systems: nonprofit marketing in the public sector

Article Abstract:

The Vertical Marketing Systems (VMS) framework is used in a study of the management of the irrigation water systems in California, Western India and Northern China. The differences in distribution channel design of the organizational structure affected performance of the structure. The systems in California, organized as a contractual VMS and China, with administered VMS performed well while Western India's partial corporate VMS system worked poorly.

Methods, Organizational effectiveness, Vertical markets, Government marketing, Irrigation water

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Marketing in th year 2000: an international perspective

Article Abstract:

The predictions of marketing executives from different countries are solicited regarding trends in the business and marketing environment. The consensus is that economic globalization will continue and mixing of markets is inevitable. Beyond that, the respondents were reluctant to make such long-range forecasts as some events tend to run counter to present trends. The increased role of marketing in industries is predicted.

Forecasts and trends, Surveys, Marketing executives

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Experimental design on the front lines of marketing: testing new ideas to increase direct mail sales

Article Abstract:

Efficacy of full-factorial, fractional-factorial and Plackett-Burman designs in enhancing direct mail sales is analyzed.

United States, Austria, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Sales Promotion, Factorial experiment designs, Sales promotions, Direct-mail advertising

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