Virtue in consumption

Article Abstract:

The five neutralization (rationalization) techniques used by consumers for defending their behavior are studied. The consumers reduce the negative impact of unethical behavior on their self -image through rationalized justifications.

Public affairs, Ethics, Ethical aspects, Study and teaching, Consumer behaviour

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All about Eve?

Article Abstract:

The meaning of loyalty at a micro level is explored. The pros and cons of the method of collecting and focusing on data of individual cardholders are examined and the ethics of such an approach is questioned.

Science & research, Evaluation, Customer loyalty, Loyalty programs (Marketing), Discount cards

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Shopping motivation: investigating the shopping process and outcomes of the retail experience at a craft fair

Article Abstract:

Achieving shopping goals and the resulting satisfaction from the shopping trip are evaluated in a craft fair setting.

Scotland, Psychological aspects, Statistical Data Included, Marketing, Customer satisfaction, Shopping, Craft festivals

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