Visual thunder in living colour

Article Abstract:

Cat and Crossbones Productions has an increasing number of clients eager to avail of its colorful and lively film production services. Founder Graham Elliott, whose previous works include music videos and commercials, has always incorporated novel but vivacious concepts in all his projects. He has current interests in the application of new technologies to film production, particularly in merging animation with live action which he finds challenging because of the meticulous work involved.

Advertising, not elsewhere classified, Company Profile, Elliott, Graham, Cat and Crossbones Productions

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Cordiant

Article Abstract:

Cordiant has seen a recovery in its share price to Aug 1995. The company reported a loss for 1st half 1995, and Bob Seelert, the new US chief executive, has to restore the US operations. US costs have risen and accounts have been lost. Over 3 million pounds sterling has been spent on payments for Maurice Saatchi and other directors. Some 10 million pounds sterling will be spent on reducing employees by 500, and interest charges will cost 20 million pounds sterling during 1995.

Advertising Agencies, Cordiant PLC

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Digital turns to database for answers; new marketing plan puts premium on information flow, control

Article Abstract:

Digital built a hybrid marketing system with information management technology and qualification techniques to increase the effectiveness of its sales and marketing program. The information was given to the sales force and distributors through the call center that had been developed. The steps that the sales force utilizes are included.

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