WPP

Article Abstract:

WPP is a media company that should benefit from a number of events such as the Olympic Games and the US presidential election that should strengthen media spending. New internet companies are also spending on marketing and advertising, and WPP is involved in this market. WPP's activities include public relations, media buying and market research. WPP is strong in the US, and more than half the company's operating profit comes from outside Europe. The company faces weak Latin American markets, but its stock buyback program should help to support the stock price.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Marketing industry

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WPP

Article Abstract:

WPP is a UK advertising and marketing concern which is undergoing recovery and has reported a rise in profit and turnover for 1st half 1995. The company's operating profit was 62 million pounds sterling in 1st half 1995, with revenues up by 12% in the UK and a 5% increase for the US. The company is cutting back on excess office space, and aims to boost profits to 145 million pounds sterling for 1997. WPP's profit is forecast at 110 million pounds for 1995.

WPP Group PLC

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WPP

Article Abstract:

WPP plans to acquire Young and Rubicam. There is some concern about trends in internet advertising. Credit Lyonnais and Charterhouse Securities rate the company's stocks a buy, and ABN Amro rates them a hold.

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