Web marketers beware: 10 traps you want to miss

Article Abstract:

Business marketers should avoid the 10 common pitfalls of marketing on the Internet. These pitfalls include devoting the bulk of the budget to site development, failing to select target audiences and treating online promotions the same as conventional promotions. Marketers should also invite visitors to join their e-mail reminder service, ensure that users can gain access to Web sites and search for the Web-hosting service that can serve the company's needs.

On-Line Information Services, Videotex & Teletext, Management, Electronic marketing

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Budgeting for the net: true costs still hidden

Article Abstract:

Companies planning business-to-business advertising websites do not have a guideline for expenditures. Consequently, they often spend too much for developing their websites. Aside from the absence of a expenditure guide, companies often involve various departments in the budgeting of website development, further increase costs. However, analysts predict that in the near future, sky-rocketing costs for developing websites will cease to exist.

Methods, Planning, Advertising expenditures

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Case study: Tampa Electric targets high-tech sales leads

Article Abstract:

Tampa Electric Co. (TECO) established its own website to provide information about the company, its employees and benefits. The website, which is connected with the company's Electric Technology Resource Center, also generates sales leads for TECO's various lighting products. The total start-up costs for the website was about $7,500 and total operating costs run to about $1,500 a month.

Electric Utilities, Electric Power Generation, Transmission and Distribution, Specialized Telecom Services, Wired Telecommunications Carriers, Electric services, Information services, Tampa Electric Co.

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