Weighted least squares analysis for conjoint studies: the case of hybrid striped bass

Article Abstract:

A conjoint analysis utilizing the weighted least squares method was used to investigate consumer preferences in buying cultured hybrid striped bass. The striped bass markets considered were the wholesale trade, the retail market and the restaurant industry. Results indicate that filleted bass is preferred by all markets. However, there are differences in the size preference of the different markets. Seasonal availability is the utmost consideration of the wholesale and the retail industry, while the restaurant business considers fish form to be of paramount importance.

Meat and fish markets, Fish and seafoods, Standards, Restaurant industry, Fish industry, Fisheries, Striped bass, Striped basses

---

Pizza: a delivery vehicle to illustrate the role of food and non-food suppliers serving the FAFH industry

Article Abstract:

Food and non-food suppliers play vital role in the continued growth of the FAFH (food-away-from-home) industry. Food suppliers are essential in the provision of food ingredients to a company, while non-food suppliers concentrate on cost and food preparation time reduction, quality enhancement, and management improvement, among others. An industry case study of pizza shows that a large percentage of sales growth generated by food and non-food suppliers was attributable to serving the pizza industry, which has an estimated 12% annual growth rate.

Food Manufacturing, Limited-Service Restaurants, FOOD AND KINDRED PRODUCTS, Convenience Foods, Fast Food Pizza Restaurants, Research, Supply and demand, Fast food restaurants, Market share, Pizza restaurants, Pizzerias, Pizza

---

Targeting tourists with state branding programs

Article Abstract:

A study indicates that restaurant menus containing state of origin information are appealing to tourists, offering an opportunity for branding.

Marketing procedures, Food Services and Drinking Places, Arizona, Eating Places, Restaurants, Company marketing practices

Similar abstracts:

• Abstracts: Capital structure, ownership, and capital payment policy: the case of hospitals
• Abstracts: Triggers, templates and twitches in the tracking of emerging strategic issues
• Abstracts: Why do firms differ, and how does it matter? A resource-based analysis of global competition: the case of the bearings industry
• Abstracts: Personality characteristics and salespeople's choice of coping strategies. The relationship of job image, performance, and job satisfaction to inactivity-proneness of direct salespeople
• Abstracts: Competing in the new economy: managing out of bounds. Implementing global strategies: the role of procedural justice

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.