"What happened was..." broadening the agenda for storied research

Article Abstract:

Research is presented concerning the extant work in management and marketing which has been analyzed to determine the three understandings of the nature of stories. The contribution made by the story to marketing knowledge is discussed.

Customer service

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Integrating adaptation and standardization in international marketing: The AdaptStand modeling process

Article Abstract:

The author examines methods to best market products on an international level. Topics include market research, marketing standards, and advertising and marketing campaigns.

Product standards, safety, & recalls, Science & research, Marketing, Market Research & Product Development, Standards, Research, Advertising campaigns, Adaptation level (Psychology), International marketing

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Market orientation and firm value

Article Abstract:

A model is developed to link corporate profits and market orientation in a company.

Canada, New Zealand, Marketing Management, Models, Profits, Markets (Economics), Corporate profits

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