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What price entertainment?

Article Abstract:

Pricing research in the arts reveals that art centers must consider the intenders' expected price for a particular presentation. Moreover, it has been found that price reduction is unlikely to attract more viewers. Research also indicates that price hike is possible when it is anticipated. However, price increases beyond the expected limit are likely to be opposed. It must also be noted that aside from the price, dissemination of pertinent information about the performances is also important.

Author: Blamires, Chris
Publisher: NTC Publications Ltd.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1992
Prices and rates, Performing arts

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Edelman tackles sports, entertainment 'convergence"

Article Abstract:

Edelman PR Worldwide has announced the formation of its Sports and Entertainment Marketing Group. The unit, which will handle the convergence of sports and entertainment categories, will be headed by Peter Land. Among the areas to covered by the group are media services, athlete and celebrity services, sponsorship marketing communications, relationship/sponsorship consulting, product placement and entertainment marketing.

Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 1999
United States, Services introduction, Advertising Services NEC, Other Services Related to Advertising, Advertising services

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The price of war

Article Abstract:

The cost of short war in Iraq is estimated to be 50 billion dollars and a further cost of 50 billion dollars was incurred for peacekeeping and reconstruction. The economic consequences of the war in Iraq are described.

Author: Schubert, Jefe
Publisher: Institute of Chartered Accountants of Australia
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
Financial management, Administration of General Economic Programs, Iraq, Reparations, Finance, Company financing, War reparations, War finance, Iraq War, 2003-

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