Newspapers Byte on SAU Program

Article Abstract:

On July 1, 1984 newspapers will make Standard Advertising Units (SAU) a reality. True standardization will exist for newspaper advertisements. Due to computerization, advance planning will be needed for the SAU program. Newspapers throughout the United States are engaged in organizing and planning for the conversion. Newspapers are not to raise their advertising rates when the conversion is instituted. The advertising agencies will also benefit from standardization of the rate card and the invoice.

Prices and rates, Periodicals, Advertising

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The Future...without the Shock

Article Abstract:

Exxon Office Systems was a late entry in the office systems market. The strategy was to develop an image of systems prestige. Marsteller Inc., Exxon's advertising agency, used marketing research to formulate the new advertising campaign. The theme arrived at was expandable systems. The creative approach was cartoon graphics. Client concerns of system compatibility and equipment upgrading were addressed. The cartoon conveys a user friendly office system.

Office equipment and supplies, Office supplies, Marketing, Corporations, Public opinion

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