Why dailies will be extinct

Article Abstract:

The future does not bode well for most US daily newspapers because economic conditions then will be vastly different from now. By 2006, major dailies will have seen a serious erosion in readership and a big drop in profit margins and advertising revenue. Profit margins will suffer a huge drop because they are currently too high and to maintain them will be a gigantic task considering the huge infrastructure built by big publishers over the decades. Meanwhile, readership will be increasingly seen as an antiquated habit by Gen-Xers, and this, as well as competition from other niche marketing media, will inevitably result in lost advertising revenue for publishers.

Market information - general, Industry Market Data, Media Business, Article

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Classifieds: what the loss means to us

Article Abstract:

The advent of classified ads on the World Wide Web has become a concern for mainstream daily or conventional print newspapers, most of which derive 38% of their revenues from classifieds. Although Web-based classified ads do not offer the portability and perennial instant access that newspaper ads inherently have, these advantages are being overcome by the substantially lower ad rates and bigger information capacity of Web classifieds. Thus, more classified listings for housing, employment and even real estate are now appearing on the World Wide Web.

On-Line Information Services, Financial management, Videotex & Teletext Svcs NEC, Internet services, Online information services

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Classifieds face a double threat

Article Abstract:

Classified ads are facing a challenge posed by the influx of classifieds onto the Internet as print classifieds and the Internet virtually target the same market. The Internet is seen to bring faster and more effective results for readers as well as groups that publish the ads. To adapt with this trend, publishers need to consider several factors such as considering bringing their ads to the Net, enhancing the quality of the newspaper ad version and cross-referencing between the newspaper and the online classified ads.

Strategy & planning

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