Why media relations matter

Article Abstract:

Competition within the biotech industry is growing and there are more United States firms biding attention each year, where competition is increasingly becoming global, as companies from Europe and the Pacific Rim seek notice from US and other international biotech audiences. As a result, it has become increasingly important for a company to clearly differentiate itself from its peers and to raise its level of visibility above the general crowd, which only be achieved through media relations.

Europe, Sales & consumption, Public affairs, Marketing Management, Administration of Marketing, Methods, Public relations, Company public relations, Market size

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What's fueling the biotech engine?

Article Abstract:

The market trends for the biotechnology products are examined to find the reason behind the success and failure of biotech drugs. An analysis of the U.S. sales of biotechnology drugs helps in understanding the categories and factors that are responsible for the high growth of the biotech sector.

Forecasts, trends, outlooks, Market share, Biological Product (except Diagnostic) Manufacturing, Biological Products, Forecasts and trends, Market trend/market analysis, Company market share

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